ZEISS PICTURE LOVE CAMPAIGN

The brief: Camera company Zeiss approached us with a creative challenge: how could they create a campaign that aligned them with meaningful social causes, and positioned photography as a catalyst for real change?

The idea: After careful creative development, we honed in on a concept that felt sensitive to the subject matter, relevant to the client and elegant in execution—a special photography exhibit, celebrating love and human connection in all its forms. We called this concept Picture Love.