QSC BRANDING

The brief: QSC, a leading manufacturer of audio, video, and control products, sought support to redefine its brand positioning and voice. This involved working with the QSC senior leadership team to understand their brand, what it stood for, and where they wanted it to go.

The execution: We a series of branding workshops with the QSC team, which informed the brand story and strategy. Alongside the exceptionally talented Art Director Justin Girard, I worked on creating extensive brand guidelines and a variety of marketing assets, such as print ads, business cards, email templates, digital ads, presentation decks, and corporate letterhead.