VIRGIN GIN AND TONIC
The brief: Gordon’s wanted to move into premixed non-alcoholic serves. Our job was to develop product concepts and develop an ATL launch campaign to convert existing gin drinkers to try a non-alcoholic alternative. Here are the key visuals we created.
The idea: 'Gin without the sin' – giving people permission to enjoy themselves, guilt free. This was a joint effort with my RPM partner in crime, Art Director Lewis Clements.
