Captain Morgan Personalisation
The brief: Do personalisation in a way that's unique to Captain Morgan. A big idea that lives in culture and recruits new drinkers.
The idea: Salute the Captains in your crew. This team at Diageo loved this idea so much they decided to make it an international 2018 TTL campaign for Captain Morgan, so if anyone shows up to your party with a bottle that says 'Captain Catastrophe'... well, you're welcome.
